The concept behind this piece of work is really strong and therefore translates into a really creative and eye catching piece of advertising. The work was created for Sydney Morning Herald Newspaper by Electric Art and aims at bringing the digital media to the forefront and making it more accessible.
I think the advertisement is really clever and it plays on what we know as a 'desktop'. In today's digital world the desktop is on the computer screen made up of pixels and this ad plays on the old and the new meaning of the word. The newspaper can be read online daily via the internet and can also be picked up in printed form. This ad shows all meanings of the idea with the tagline 'News to your desktop'.
The visuals of the current affairs and issues dropping around the woman in the middle gives a sense of urgency and also gives the feeling of being up to date and in the moment whilst the news is happening.
I think this advertisement really conveys a new feeling of being in touch with news and the media through the internet but also connects back to the more traditional idea of sitting down at your desk and reading the news.
http://www.electricart.com.au/index.php?album=retouching%2Ffairfax&image=SMH_DESKTOP_WAR_WEB_ZP.jpg&w=1476&h=880
No comments:
Post a Comment